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The dating industry is worth around billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld. However, Chelsea Reynolds an assistant professor of communications at California State University, Fullerton who researches dating behavior, said some of the effects of online dating are less desirable.Being able to search by specific demographics and traits makes it easier to fall into what she calls the “Mc Donaldization” of dating, narrowing down potential partners and eliminating people different from us.
A rise of interracial couples can alleviate prejudice and racism in society, studies show, and usher in a multiracial future.Those unions could also lead to a more harmonious society, the study from Ortega and Hergovich found.The researchers created more than 10,000 simulations of randomly generated societies and added social connections to them.Of couples who got together online, 5.9% broke up, versus 7.6% of those who met offline, the study found. Hall, associate professor of communications at the University of Kansas, previously told Market Watch.Of 19,131 couples who met online and got married, only around 7% were either separated or divorced. What’s more, the seemingly endless choice also leads to people not following through on swipes or messages, and staying on treating these apps like a never-ending carousel of romantic and sexual promises.
What’s more, online dating leads to could lead to happier couples, too.